BRAND IDENTITY | COMMUNICATION STRATEGY | PROMOTIONAL CAMPAIGNS
Transitioning the Human Race Towards a Sustainable Food System
Nectar is reinventing the food system in order to reverse climate change, create worldwide economic prosperity, and eliminate chronic disease. Critical to achieving these outcomes is an intelligent production platform that outperforms traditional field farming.
Nectar’s autonomous crop production system can grow any crop without the use of fertilizers or pesticides and requires over 90% less water than traditional farming.
To visually convey this in a symbol, we combined the core design of the system to reveal an enclose a stacked pod. This design symbolizes not only the enclosed farm system that makes the mission possible, but also the symbiotic relationship between the bee, humming bird, and flower that plants rely on for pollination and ultimately, survival.